If you have already been doing your research, you would have concluded that establishing and running an online business is much more than just having a decent website. Whilst developing and designing a website is a significant part of the process, there are several other areas of the business that are equally important. The "build it and they will come" mentality was a huge contributing factor to the dot com crash.
At the heart of a successful e-commerce business, there must be robust operational business processes in place, the more automated they are the better. Whilst the following is not exhaustive, these are some of the core areas to be considered when establishing an online business and where RJM Consultancy can assist:
Website Design and Development
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Development Platform to select
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Finding and selecting design elements such as professional images, fonts and color scheme that bring your brand to life
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Mobile first design
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Search Engine Optimization (SEO)
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Sales and Customer Analytics
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Automated notification emails
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Processing of online payments
Business Operations
- Shipping and Delivery
- Order Processing
- Customer Management
- Refunds Process
- Product Photography and writing descriptions
- Loading Products into website
Strategic Digital And Social Media Marketing
- Which social media platform(s)
- Selling on social media
- Auto scheduling of content
- Social media advertised
- Organic vs Paid growth
Adding and Writing Policies
- Terms & Conditions
- Data Privacy policies for different regions e.g EU
- Returns & Refund Policy
Let's talk through your requirements even if you are just in the exploratory stage. Get in Touch